Free advice
Living Streets
Living Streets contacted ngo.media when they were planning a new campaign to get people walking more in their daily lives. We were commissioned to develop content for the charity's new "Walking Works" website.
The challenge
To produce a website that got people excited about the Walking Works campaign. It needed to sell the health benefits of walking and encourage people to make walking part of their everyday routine.
Mainly aimed at female, office-based workers, aged between 17 and 30, the site needed to be straight talking and persuasive, yet witty. It needed to help the charity build a sense of community among walkers (similar to that felt by cyclists).
One of the main aims was to get over 10,000 people to sign up to a pledge to walk more. The site also needed to sell the business benefits to employers so they would encourage their employees to get walking.
Our role
We worked closely with the Walking Works team to develop copy for the homepage and four main sections of the campaign's website. We structured the copy to fit their design template, came up with snappy headlines, suggested play lists of walking-related music, and gathered quotes from their target audiences about their experiences of walking to work.
We also wrote a new section for their Walk to School campaign website, aimed at local authorities, parents and teachers. We provided easy to digest facts and figures on childhood obesity and the benefits of regular exercise.
Our impact
The Walking Works campaign now has its own accessible, informative and easy-to-use website, which encourages users to share their stories and get involved. So far, more than 2,100 people have pledged to make walking part of their daily routine, with more signing up each day.
"The work from ngo.media came back on deadline and to budget, and was to a high standard (even though our charity didn't have any style guidelines!). I really like working with ngo.media - you are very transparent about costs (it is important to us as a small charity with limited funds to make sure we don't have surprises in the way of extra costs) and clear about the process that you will go through."