FORWARD

After receiving our Magic Envelope review of their annual report, FORWARD decided to commission ngo.media to help with their website. We offered one day's consultancy work, at the end of which we provided a 15-page assessment, full of easy to carry out suggestions for improving the site.

The challenge

• To assess FORWARD'S current website (www.forwarduk.org.uk), provide a detailed review and suggestions on how they could make it more lively and effective.
• To provide general advice and practical suggestions - in a clear, easy to follow format.

Our role

After helping them identify their target audiences, we looked at what they wanted those audiences to do as a result of visiting the site.

We looked at structural issues that needed tackling, as well as writing improvements. We made comprehensive suggestions - for quick and easy improvements as well as things they could consider for the future.

Most importantly, we helped the FORWARD team match up their organisation's aims for the site with the needs of their target audience.

Our impact

We concluded that the site could be much improved for minimal cost. FORWARD is currently working through our suggestions.

Naana Otoo-Oyortey, executive director at, FORWARD, said:

I couldn't be more pleased with the detailed comments and suggestions for improving our website. We take on board the need to be clear of what we want and to target that aim. Many thanks for the swift and prompt action here.