Free advice
Caring with Confidence
Caring with Confidence first contacted ngo.media as part of our Magic Envelopes promotion. Our advice helped them put together their latest progress report, which we then copyedited.
The challenge
The Caring with Confidence programme, which aims to build the knowledge and skills of carers, has been running for two years. Their annual progress report goes out to carers' organisations, health and social care professionals and other people with an interest in supporting carers.,
When ngo.media read Caring with Confidence's first progress report, we felt that their was an opportunity to make it a much more inspiring publication. Rather than simply recording the last year's activities, it needed to show why the programme was important and the difference it was making to people's lives.
Our role
In our free Magic Envelope report, we suggested a number of ways we thought the progress report could be improved. These included:
- focusing more on carers, with case studies and testimonials
- simplifying the language
- clearly stating targets and achievement
- clarifying the organisation's purpose.
Caring with Confidence used our suggestions to help put together their next 16-page progress report, which they then passed to us for copyediting, with a tight turnaround time - two days.
We edited the report for accuracy, clarity and consistency, turned jargon into plain English, rewrote some sections and suggested changes to the structure.
Our impact
Our advice and copyediting helped turn Caring with Confidence's second progress report into a much more compelling document.
Marketing and Communications Executive Diane Roskill said:
The feedback from the Magic Envelope really helped sell your services to me prior to me having to make any commitment. It also really helped me get the basics of our Progress Report together before passing onto you for the copy editing., I was really pleased with the whole process from start to finish.