Seeing the wood for the trees

May 26, 2008 | Posted by:

Sometimes, you get so close to your own work that you can't see the wood for the trees. In which case, an outside eye can give you a different perspective and help you see things more clearly.

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That's what we've been doing for BTCV (and as the UK's leading conservation volunteering charity, they're used to looking at a lot of trees).

BTCV run hundreds of projects with thousands of volunteers all over the UK. It's self-evident that these have a massive impact - on the environment, on the local community and on the individuals involved.

"Self-evident" isn't good enough to satisfy statutory funding agencies and strategic partners, though. They need to see hard evidence that their investment in BTCV is paying out social dividends.

So BTCV have been collecting data, crunched numbers, carried out surveys and evaluations, and commissioned academic research. They've compiled a huge body of evidence showing the difference their work makes.

Our job was to sift through all this material and come up with a punchy report that made a clear, compelling case for supporting BTCV.

We summarised, in persuasive plain English, the impact they've had in five key areas, ranging from climate change to health. We added case studies, quotes from volunteers and key stats. Then we got our design whizzes to make it all look great.

I would like to take this opportunity to express my thanks to all the team at ngo.media for the professional advice and guidance during the commissioning process for our report. Good project planning is critical and you drafted a solid plan and carried it through. We now have an excellent report which is already making a dramatic impact with our stakeholders.

John Whitehouse, head of promotions, BTCV

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