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Dear Charity Colleague,
I have no doubt that your charity does incredible work, and that you and your team work very hard indeed to achieve it.
But I bet you one thing.
I bet you wouldn’t say no to getting more supporters, who give more money, take more action, and become more deeply involved in your organisation.
Over the last 10 years I’ve worked with hundreds of charities, including some of the biggest brands in the sector. And I’ve trained thousands of people in charities on how to improve their writing, marketing, publications and media skills.
And every one of them would say ‘YES!!!‘ I want more of those things. What about you?
My book Write for Charity is full of advice, tips and tricks so you can achieve exactly that through really powerful and effective writing, publications and marketing for your charity.
Reserve your FREE copy of Write for Charity NOW!

Write for Charity is your easy-to-use guide to creating compelling copy for your charity’s publications and online presence.
Divided into simple-to-follow tips and advice, the emphasis is on small changes you can make to your writing that will generate more interest, more impact and more income for your charity.
It covers how to write for your organisation’s newsletters and magazines, your marketing materials, your annual review and reports, your website and social media.
Write for Charity can be read from cover to cover, or simply dipped into for expert advice on a subject of interest or weakness.
Whether you work with a small community organisation or a national charity brand, you’ll quickly find your charity’s material is easier to put together, more powerful and more engaging.
“Write for Charity is my new bible. I love it! For me it’s the charity writing equivalent of Eats, Shoots and Leaves!”
Grainne Slavin, Groundwork Leeds“Thanks for your book, interesting reading. My copy is already covered in squiggled notes, highlighted passages, and post it note book marks, so I think its going to be a much used reference!”
Rob Lott, Calvert Trust Exmoor“Thank you for the book that has just arrived. I always find your style very informative and interesting.”
Tasha Auburn, Arthur Rank Hospice CharityReserve your FREE copy of Write for Charity NOW!
How my book will help you
- Tweak existing web pages and material, to make your writing more powerful and compelling overnight;
- Learn techniques for asking for actions and donations, increasing the effectiveness of your marketing materials;
- Discover how to turn web browsers into committed readers and supporters;
- Keep a copy on your desk for inspiration when faced with a blank page;
- Learn how to write effective news and features copy for your magazine or newsletter;
- Discover the most powerful words in charity writing, and put them to work right away.
What’s in Write for Charity?
- Introduction
- The basics
- Charity publications
- Online writing
- Writing news and features
- Writing press releases
- Charity annual reports
- Writing case studies
- Proofreading
- Five characteristics of a great charity writer
About the author
Gideon Burrows is one of the UK’s leading trainers on charity writing, marketing, publications and media skills.
Gideon worked as campaigns co-ordinator for Campaign Against Arms Trade before becoming a journalist writing on social justice, charities and public affairs.
He was a staff writer on Community Care magazine then worked on charity sector titles including Third Sector, Guardian Society, Social Enterprise and Municipal Journal.
Gideon has trained hundreds of charities on every aspect of their communications work. He provides a range of training and mentoring for charities in a range of online, offline and face-to-face formats.


