Central London: Friday 18 May 2012 | Central Manchester: Friday 25th May 2012
 |
Dear Small Charity Colleague,
These are tough times for charities of all sizes, but small charities in particular have been hit hard by the financial crisis.
~ The statutory funding you relied upon has dried up
~ The funding pots you apply for have become more competitive
~ The companies that always supported you have gone quiet
~ The supporters who helped fund you have had to cut back
Small charities like yours need to promote yourselves, your products and services… but you have little or no money to spend on marketing.
At the Small Charities Marketing Summit I’ll be sharing with you dozens of ways to effectively market your small organisation, raise your profile, earn more donations and sell your products and services.
Every one is either free, or extremely low cost to implement.
“Imagine the difference you could make to your charity if you could generate more interest, more impact and more income, but with no extra expenditure and very little extra work.”
This unique day is designed exclusively for small charities operating on a tight budget. It features only simple and low-cost marketing strategies you can implement right away using your existing resources.
Gideon Burrows
Charity marketing expert and founder of ngo.media
"If we could bottle what Gideon has, we would all be masters at marketing!" Seminar attendee
How YOU will benefit from registering NOW:
• Learn to promote your events, products and services effectively
• Start selling things you used to give away for free • Discover a few easy tricks that will make you look great
• Get more people taking more actions, quickly and easily
• Learn how to ask for money or support
• Get good at writing really effective marketing copy
• Learn what your audiences want, and how to give it to them
• Discover simple ways to achieve huge marketing success
• Find out how to increase your membership effectively
• Save time and energy by only doing things that work
• Meet other small charities like yours and share ideas…
What the Small Charities Marketing Summit will cover:
• Marketing your services and products effectively
• Writing powerfully for your website and email
• Using social media for marketing, even with no experience
• Creating effective leaflets, brochures, posters and adverts
• Identifying and using your charity’s Unique Selling Point
• Writing a simple no-cost marketing strategy
• Writing effective fundraising material
• Using Google and Facebook advertising, even on a tiny scale
• Have YOUR material critiqued: bring it along!
• PLUS: The 66 waysto reach new customers and clients
• And much much more…
My pledge to you… practical, workable and low-cost strategies ONLY!
• Every marketing strategy I show you can be implemented using your existing resources
• At least half of the techniques I’ll show you can be done within hours, but will make a lasting difference
• You won’t hear ONE WORD about how big charities with big brands achieve big things with BIG budgets
• We’ll focus 100% focused on small charities like yours operating on a skeleton staff with little or no budget
FREE – if you register by 19th March
The Complete Charity Media Skills toolkit is a comprehensive training resource covering every aspect of getting your story into the media, doing interviews, and dealing with media crisis.
You’ll get:
5 information packed modules
11 audio seminars
3 audio CDs
6 video seminars
A video DVD
5 special reports on what journalists want from charities
5 ready-written press releases to adapt
Plus forms, templates and more on the special bonus DVD.
Usual price – £149.97
Your price – FREE
(If you are among the first 50 to book a place by 19th March)
There’s no risk to you.
The Small Charities Marketing Summit is backed by ngo.media’s unique Money Back Guarantee.
If by lunch time you are not convinced the strategies I’ve shown you will generate more interest, more impact and more income for your small charity, I’ll give you a full refund.
In exchange for any notes you’ve made, I’ll write you a personal cheque, we’ll shake hands and you can go on your way. No questions, no quibbles.
Has any trainer ever offered you a guarantee like that?
Don’t delay. Take action right now, by starting your registration.
About your trainer
Gideon Burrows will host this unique marketing day, bringing in other sector experts to show you specific marketing strategies.
Gideon is one of the UK’s leading charity trainers on writing, marketing, media skills, publications and other aspects of communications. He specialises in showing charities of all sizes how to make easy, low-cost or free improvements to their communications that have a huge impact very quickly.
Gideon was a campaigner, then a journalist working on Community Care magazine, Third Sector, Guardian Society, the New Statesman, Social Enterprise magazine and the Municipal Journal. For the last decade, Gideon and his consultancy ngo.media worked as an editorial and communications consultant for charities, working for some of the biggest brands in the sector including WWF, WaterAid, Cancer Research UK, World Vision, the Children’s Society and Macmillan Cancer Support, as well as hundreds of smaller organisations.
Gideon has trained thousands of charity professionals on great writing and marketing, and is author of the Complete Charity Media Skills Training toolkit.
He is the author of four books, including Write for Charity: How to write effectively for your charity’s marketing, publications and website.
Gideon Burrows is a specialist charity communications speaker and trainer. He has trained hundreds of charities from across the UK, and has been trusted to provided training, workshops and seminars on behalf of: 
“I’ve learned many top tips which I expect, once implemented, will get many more bums on training seats!” Natalie Smith, Voluntary Action Maidstone
“I sent my whole team to attend yesterday’s session, and they have come back full of ideas and inspired to improve what we do. I am really excited about the improvements we are going to be able to make to our work incorporating the tips and ideas you have provided.” Sarah Elliot, InKind Direct
“Very useful insights from an experienced marketing professional on how we can market our services better. I have an 8 point plan ready to start on Monday!” Maddy Pitcher, Voluntary Sector Training
“What a positive impact your training has had on my work and my organisation. You very succinctly explained the importance of effective and varied marketing methods and grounded the theory in some really useful, and easily replicated, examples. I find myself hearing your advice and relating it to my organisation time and time again.” Helen Thomas, PNE Development
“The session has enabled me to case a more professional eye over the marketing materials we produce and to hopefully avoid some pitfalls in the future.” Martin Bell, Voluntary Action Leicestershire
“Great course. I feel I can put the ideas I have learned today into practice in the workplace.” Holly Trebill, North Kent Training Service
“Great course. Very much looking forward to implementing at least four ideas I’ve picked up on. Thank you very much.” Pauline O’Hare, Greenwich CVS
“The course has opened my eyes to the world of marketing and has given me lots to think about when planning our next programme. I expect to see an increase in bookings.” Amy Zawslak, Lambeth Voluntary Action Council
“Arrived feeling a distinct lack of knowledge about copywriting and marketing. Leaving feeling ready to rewrite some training and marketing materials.” Marissa Charles, NCVO
“I was cynical but am now buzzing with ideas – excellent course.” Roland Robinson, Poole CVS
“Enlightening, entertaining and to the point.” Richard Russell, 1st Framework
“Enormously useful. Lots to put into practice when I get back to my desk.” Chloe Kiely, Macmillan Cancer Support
“Good advice, great value for money.” Rebecca Taylor, CWI
Finish: By 4.30pm
ngo.media ltd, austons, layer road, abberton co5 7nh | 020 3303 0219.
