How you will benefit:
- Regular one-to-one and group feedback to help you perfect your charity writing and marketing
- Face-to-face coaching days with peers from other organisations offering supportive criticism as you learn together
- Knowledge and tools to use in your everyday work between training sessions, putting what you learn into practice
- Homework and challenges, to ensure you put what you learn into practice
- Take the whole programme yourself, or chop and change with colleagues
- Bonus reports on Time Management for Charity Communicators and Sharing the Programme With Colleagues
- Backed by ngo.media’s unique Money Back Guarantee
- Starts September 2012
Register now to secure your place at the Spring 2012 programme price. Fees are due to rise for the Autumn programme.
Choose from two coaching programme levels designed to suit you and your organisations’ needs:
- 4 face-to-face group coaching days
- Exclusive LinkedIn network for coaching group, to continue learning together
- Your BONUS Welcome Pack
- Act NOW to secure a pre-price rise place
- 4 face-to-face group coaching days
- Exclusive LinkedIn network for coaching group, to continue learning together
- 4 one-to-one coaching sessions on YOUR materials
- Recording of all one-to-ones, to share with your team
- Your BONUS Welcome Pack
- Act NOW to secure a pre-price rise place
Your Money Back Guarantee
“I know this comprehensive expert training and coaching programme will make a huge difference to your own and your charity’s writing, marketing, website and publications. I’m so sure you’ll gain from the programme that I have no hesitation in offering you a full money-back guarantee.
“If after your first coaching day on the programme you are not absolutely convinced you and your charity are going to benefit, you can cancel the programme and I will give you a full refund. No questions, no quibbles.”
Gideon Burrows
Director, ngo.media
Register now to secure Spring 2012 prices – guaranteed
This programme has now completely sold out for Spring 2012, but we’re holding the price for the Autumn programme at Spring level for a limited time only! The price for both Silver and Bronze programmes will be going up, and could rise at any time. Secure your place now, and pay the Spring 2012 price – guaranteed.
Your BONUS Welcome Pack
Every participant will receive a package of bonus resources to welcome them to the course:
• FREE Factsheet: Time Management for Charity Communicators: How to save your time and sanity through better planning, prioritising and learning to say ‘no’.
• FREE Audio Seminar: The 13 Mistakes Charities Make in their Writing and Publications
• FREE Factsheet: Sharing the Programme With Colleagues
Timetable & What you will learn
September (London 19th, Manchester 20th)
Writing for marketing, campaigning and fundraising
How to create exciting and effective brochures, flyers, web pages and emails that generate more supporters, more customers and more results.
Killer headlines / Understanding audiences / Anatomy of a marketing piece / Asking for action / Using testimonials / Features and benefits / Fundraising copy / Motivation, Language, Power / Fancy copywriting tricks / Dealing with objections
October (London 24th, Manchester 25th)
Effective online and email writing and Social Media
Putting your online presence to work through compelling e.newsletters and Google-friendly web pages that get people engaged and taking action. Plus, using the right social media tools to talk to the right people, in the right way, getting them to take the right actions, and measuring results.
Offline vs online / Effective email newsletters / Getting emails opened / Web friendly writing / SEO and writing for Google / Do you really need social media? / Choosing your tools / Writing killer concise copy / Building engagement / Free tricks and tools / Measuring and testing
November (London 14th, Manchester 15th)
No-cost marketing
The most powerful strategies your charity can use to marketing products and services, without breaking the budget or working yourself into the ground.
What are you marketing? / Understanding your prospects / Your USP / Your marketing magnets / 66 ways to reach new prospects / Simple marketing strategy / Marketing automation / Getting pricing right / Testing / Free and low-cost tools / Getting started within hours
December (London 12th, Manchester 13th)
Key messages, key audiences, key publications
How to define what you need to say, who you need to say it to, and how to roll them out in your supporter communications.
Key messaging / Identifying audiences / Style, tone and approach / Standing out in the noise / Hooks and beginnings / News and features / Effective case studies / Dealing with difficult copy / Writing with impact / Making data and research accessible /
Note: The above offers a broad outline of content, but is not
a definitive list and may change as the programme develops.
Register now to secure your pre-price rise place
About your trainer
Gideon Burrows will lead the programme, bringing in other well-known charity sector experts and guest speakers on specific key themes.
Gideon is one of the UK’s leading charity trainers on writing, marketing, media skills, publications and other aspects of communications.
He specialises in showing charities of all sizes how to make easy, low-cost or free improvements to their communications that have a huge impact very quickly.
Gideon was a campaigner, then a journalist working on Community Care magazine, Third Sector, Guardian Society, the New Statesman, Social Enterprise magazine and the Municipal Journal.
For the last decade, Gideon and his consultancy ngo.media worked as an editorial and communications consultant for charities, working for some of the biggest brands in the sector including WWF, WaterAid, Cancer Research UK, World Vision, the Children’s Society and Macmillan Cancer Support, as well as hundreds of smaller organisations.
Gideon has trained thousands of charity professionals on great writing and marketing, and is author of the Complete Charity Media Skills Training toolkit. He is the author of four books, including Write for Charity: How to write effectively for your charity’s marketing, publications and website.
How you will learn
This unique coaching programme offers you an opportunity to learn from experts, but also from your peers working in other charities. We will work together to improve everyone’s knowledge and skills, working on your actual materials in a supportive and positive atmosphere. You’ll continually improve your skills, putting what you learn into practice in your day-to-day work.
Group coaching days
You’ll join a small group of fellow charity professionals at four training and coaching days. While the training element will be based around that month’s key theme, much of the content will be tailored to the group’s participants. You’ll share your own experiences and ideas, provide feedback on other’s material and receive constructive criticism on your own. You’ll carry out group exercises, set goals and report back as you develop your skills and knowledge over the life of the course. Your coaching colleagues will also keep in touch via an exclusive online LinkedIn group, where you can share documents and ideas inbetween coaching days.
One-to-one coaching
A limited number of participants have the opportunity to receive monthly one hour personal feedback sessions on your materials. Gideon Burrows will offer an honest expert critique of your writing, materials, strategy, goals and more, working with you over the course of the programme to develop and improve. You’ll get expert advice and support tailored to your needs, working on your weaknesses. Sessions are by telephone and you’ll receive an audio recording of every session to review and share with your team.
Register now to secure your pre-price rise place
“If we could bottle what Gideon has, we would all be masters at marketing! His enthusiasm was infectious and his ideas do-able. Very useful tips on how to persist with marketing (and why we often fail).”
Seminar attendee“Very useful insights from an experienced marketing professional on how we can market our services better. I have an 8 point plan ready to start on Monday!”
Maddy Pitcher, Voluntary Sector Training“Arrived feeling a distinct lack of knowledge about copywriting and marketing. Leaving feeling ready to rewrite some training and marketing materials.”
Marissa Charles, NCVO“I’m amazed at the way the learning has stayed with each member of our team, and the simple but practical tools have become part of the everyday. Gideon took time to understand our organisation and used relevant examples. Crucially, he helped us see our written communications through fresh eyes. Our writing is now much more considered, not just in terms of audience and message, but how to catch people’s imagination and to inspire action.”
Corinne Evans, British Red Cross“I arrived thinking I could already write clearly and informatively, so was happily surprised to learn lots of tricks to improve my style.”
Anna Barford, Equality Trust
Not sure?
I can’t make all the group coaching days
You can send a colleague in your place. Plus you can get the lowdown on what happened from others who attended through your group’s exclusive LinkedIn network. We’ll also post any slides and handouts there.
I don’t have the time
We know time constraints are one of the biggest challenges for charity communicators, so we’ve designed the programme to actually save you time. This is a learn-while-you-work training programme; you’ll work on and perfect your techniques using your own materials, and we’ll provide forms and templates to help you do that effectively. The coaching days and one-to-one sessions are geared towards helping you prioritise, plan and deal with competing demands for your time and skills. Plus, you’ll receive a special advice factsheet in your welcome pack: Time Management for Charity Communicators: How to save your time and sanity through better planning, prioritising and learning to say ‘no’.
I’m worried about my budget
This programme is geared towards helping you to achieve concrete goals in less time, without big spending on marketing. You’ll earn many times the value of the course in increased income and impact, as well as stopping broken writing and marketing techniques that, right now, are costing your charity a fortune. Plus, if you register NOW you’ll secure your place at Spring 2012 prices and beat the Autumn 2012 price rise.
My manager needs convincing
If there is one commitment to training that you and your manager should make in the next 12 months, it should be this one. You can attend all the sessions yourself, or any member of your team can come in your place. That offers a cross-team training for a fraction of the cost it would be to send each of you on a separate course. Plus, you’ll get your free factsheet on sharing your learning with your colleagues, ensuring every £ spent goes further.
It feels like a big commitment
It is. Rome wasn’t built in a day, and you and your team can’t radically improve your charity’s writing and marketing skills overnight. We’re asking you to commit to improving you and your team’s writing and marketing skills in a way that will ensure they are powerful, effective and soon become second nature. If you’re looking for a quick fix, this programme isn’t it. If you’re looking for training and coaching that will work for you, in both the short and long term, then register for your place now.
I’m still not sure
ngo.media remains (to our knowledge) the only charity sector training provider that offers a full money-back guarantee on all of its training. You can try out this programme with no risk to you. Register now and join the programme. If after the first month you do not believe this programme is going to work for you, then cancel your membership and receive a full refund. No questions, no quibbles.
Register now to secure your pre-price rise place
Gideon Burrows is a specialist charity communications speaker and trainer. He has trained hundreds of charities from across the UK, and has been trusted to provided training, workshops and seminars on behalf of:
