 |
Dear Charity Colleague,
When it comes to getting media coverage for your charity’s vital work, how many of the following ring a bell?
- I just don’t know where to start?
- The media aren’t interested in ‘good news’
- I don’t have any journalist contacts
- I write dozens of press releases: they never call back
The truth is there are clearly defined rules and conventions to follow if you want to successfully get media coverage.
Get them right and almost guarantee the media interest you need.
Register now for just £149.97 (+vat) and secure your FREE bonus DVD
Imagine the ability to generate hundreds of £££ worth of media coverage for your charity in the magazines, newspapers and broadcast you want, for free, time and time again.
After nearly 10 years training charities on how to get their stories covered in the media, I’ve distilled everything I know about effective charity media work into a simple, easy to use toolkit.
This innovative training toolkit will work for you whether you’re approaching your local paper, a national radio station, a glossy magazine or a quality broadsheet.
There’s no risk to you.
Register for the Complete Charity Media Skills Training now and I’ll ALSO send you hundreds of £££ worth of FREE bonuses that will offer you yet more infomation, tools and tricks to boost your charity’s media coverage.
Don’t delay. Take action right now, by starting your registration.
Register now for just £149.97 (+vat) and secure your FREE bonus DVD
Register now for the Complete Charity Media Skills Training and you will:
- Find out what journalists want from your charity and how to give it to them
- Do less work! You get ready made templates and forms. Simply adapt and use to get great media coverage.
- Learn in your own time, at your own pace, in your own space. No more long train journeys, forgetting two thirds of what you’ve learned or falling asleep after lunch. This toolkit is yours to keep forever.
- Achieve media coverage for every one of your stories, whether ‘newsworthy’ or not
- Learn a tried and tested ‘system’ for approaching journalists successfully
- Discover the 8 essential ingredients of a great charity story
- Save time, effort and budget. Discover how to prioritise the media you approach, so you get the biggest ‘bang for your buck’.
Weeks and weeks’ of training for cost of a one-day seminar
When I launched the Complete Charity Media Skills Training, I made one promise to the small charities I work with.
The whole toolkit, and containing hundreds of pounds worth of templates, forms, reports and seminars, would cost less than a one-day live media training seminar.
And remember my watertight guarantee. If you don’t achieve more and better media coverage as a result of my toolkit, I’ll give you a full refund. No questions, no quibbles.
I know you find the comparison amazing.
One-day seminar |
Charity Media Skills Training |
|
|
| Charities Aid Foundation – £550 Directory of Social Change – £200 – £385 Media Trust (half day) – £75 – £150 Impact Factory – £495 |
Register for just £149.97 (+vat) and receive your FREE bonus DVD |
“I just wanted to let you know that following from what I’ve learned, I’ve managed to get an article into Pick Me UP magazine and our local paper about our charity. I followed your advice and used a client story and pitched it to just a few publications – and it worked! I actually enjoy my job more now as I can see how it all works.”
Mary Lubrano, Life
What comes in the toolkit?
6 packed training modules featuring everything you need to know about getting your charity’s story into the media:
- Meet the Media
- Aims Audiences and Messages
- What Makes a Story?
- Targeting the Right Media
- Interviews
- Preparing for a Media Crisis
3 CDs featuring 11 Audio Seminars covering key issues in even more depth – listen when you like, where you like
| 1. Welcome to the course 2. Think around your subject 3. Really effective media work 4. Creating meaningful aims 5. The power of great human stories 6. Focus on the action |
7. Where to target your story 8. Think differently about features 9. Practise your interviews 10. How the experts get on 11. Elite media work |
1 DVD featuring 6 interactive Screen Seminars – virtual workshops on key charity media skills topics
- Getting to know a newspaper
- Finding an angle
- Targeting different media
- Creating photos that work
- Broadcast interviews
- Planning for a media crisis
Dozens of exercises, templates and forms you can use in your day-to-day work, from planning a media campaign to writing a press release
Top tips and insider advice from journalists and charity media professionals
6 Get Started Now action sheets, each featuring five things you can do TODAY to increase your media coverage
PLUS – Register NOW and I’ll send you your incredible Bonus DVD worth over £1,235
Register now for just £149.97 (+vat) and secure your FREE bonus DVD
Your BONUSES worth £1,235
Register now and I’ll also send you SEVEN amazing FREE bonuses:
Bonus 1: Five comprehensive reports on what journalists want from charities
Bonus 2: How Charities Monitor and Evaluate Their Media Coverage (audio seminar)
Bonus 3: Five classic press release templates: adapt and use for your stories
Bonus 4: 90 page advice Clever Communications book and directory
Bonus 5: Special report – Web resources that will turbo boost your charity media work
Bonus 6: Progress chart, for monitoring your work through the toolkit
Bonus 7: Full transcript of every audio seminar
If you receive the training – the 6 modules, the audio and video seminars, the forms, the templates and the FREE bonuses worth over £1,235 – and don’t think it’s what you need to radically improve your media coverage, simply send back the complete course within 30 days for a FULL refund.By the time you’ve completed the whole course, used the templates, tools and followed the guidelines, if you haven’t improved or increased your charity’s media coverage I’ll give you a FULL refund.
Why am I offering such an amazing guarantee?
I want you to use and benefit from this training. I’m so convinced it will work for you that if it doesn’t, then I’ll personally write you a cheque for your money back.No nonsense, no quibbles, no questions.
Register now for just £149.97 (+vat) and secure your FREE bonus DVD
Join these charities improving their media coverage right now using the toolkit:
“The training is just what I need, and I’m finding it and all the tips very useful. I know I need more practice, as everything seems to be taking so long just now.”
Yvonne Carter, Mid Essex Hospitals“Thank you so much for the training. It was really useful and I have been singing your praises to my colleagues. Look out for Hertfordshire Voluntary Action in the national press!”
Clare 0’Grady, HVA“I just wanted to say thanks! I followed your advice for our latest Legacy Bulletin – offered it as an exclusive with extra backup to Third Sector and got a half page plus several queries on our website.”
Meg Abdy, Legacy Foresight
Register now for just £149.97 (+vat) and secure your FREE bonus DVD
Gideon Burrows is a specialist charity communications speaker and trainer. He has trained hundreds of charities from across the UK, and has been trusted to provided training, workshops and seminars on behalf of:
