Effective things you can do to get more attention Change your subject line Nothing has inspired less interest on a cold, wet Monday morning than an email pinging into the inbox with the subject line: Greentree Foundation Newsletter March Edition. People don’t want to read newsletters, they want to read interesting content. Your subject line [...]
Getting people to read what you write
The brutal truth is that most people aren’t that desperate to read what you write. When your appeal letter drops through someone’s letter box, it’s easily tossed aside. On your website, you have just seven seconds to grab someone or they’ll move on. When a potential funder receives your annual review, they’ll just skim read [...]
Testing your writing and marketing
If you want to get the best results from your charity writing and marketing, you can learn an incredible amount by attending great courses like our Charities Marketing Summit or using excellent learning resources like the ngo.media website. But measuring and testing your work will give you an insight into your audience and what works [...]
Using the Google keywords tool
Get great insights and improve your charity’s website and writing for free Charities can use the world’s biggest search engine to give you amazing free information about your audiences, search habits, what to write and how to phrase things. The Google keywords tool is aimed at advertisers who want to find better ways to target [...]
Avoiding communications drift
Almost every week a shiny new tool or technique emerges, usually on the internet, promising to be the next big thing in communications. Adopt this app… sign up for this service… use this new media channel… and then, finally, you’ll really connect with your supporters. The truth is that while some of these new tools [...]
