Get great insights and improve your charity’s website and writing for free Charities can use the world’s biggest search engine to give you amazing free information about your audiences, search habits, what to write and how to phrase things. The Google keywords tool is aimed at advertisers who want to find better ways to target [...]
Being believable
Make your copy readable and compelling, by making it as real as possible for your audience. Here are some tips on making your charity writing believable. Balance the tone Try to use language that matches the urgency or weight of the story you are telling. You might be tempted to use words like ‘emergency’, ‘desperate’, [...]
Are you using quotes effectively?
There’s no stronger way to engage readers than to pepper your charity writing and marketing with human voices. At heart, we humans are a social species. If you can offer your readers another human being to interact with, even if it is a one way conversation, you will increase engagement with your copy and interest [...]
10 things every charity writer should know
You turn out exquisitely sculpted sentences and perfectly structured prose. You know your charity’s work and your audience inside-out. You can tug at the heartstrings and argue a persuasive case. You
Charity communications: the future
Identifying the next decade's trends in charity communications Will the term ‘social media’ become as passé as 'information superhighway'? Are charities going to work together more to share resources? Will communications departments bec...
