Effective things you can do to get more attention Change your subject line Nothing has inspired less interest on a cold, wet Monday morning than an email pinging into the inbox with the subject line: Greentree Foundation Newsletter March Edition. People don’t want to read newsletters, they want to read interesting content. Your subject line [...]
Eight marketing essentials for your charity
Basic things you should be doing right now Many charities shy away from the idea of marketing, thinking it is only something for big brand organisations or private sector companies with deep pockets. The fact is if you promote your organisation in any way, try to get people to do something, if you fundraise, sell [...]
How to create an audience profile
Key questions to ask to get your charity writing on target Who is the most important person in all charity communications? Perhaps you think it’s you – after all, you’re the one doing the writing and communicating? Or maybe it’s your manager, or chief executive. If you don’t do a good job, they’ll be breathing [...]
Testing your writing and marketing
If you want to get the best results from your charity writing and marketing, you can learn an incredible amount by attending great courses like our Charities Marketing Summit or using excellent learning resources like the ngo.media website. But measuring and testing your work will give you an insight into your audience and what works [...]
Using the Google keywords tool
Get great insights and improve your charity’s website and writing for free Charities can use the world’s biggest search engine to give you amazing free information about your audiences, search habits, what to write and how to phrase things. The Google keywords tool is aimed at advertisers who want to find better ways to target [...]
