Effective things you can do to get more attention Change your subject line Nothing has inspired less interest on a cold, wet Monday morning than an email pinging into the inbox with the subject line: Greentree Foundation Newsletter March Edition. People don’t want to read newsletters, they want to read interesting content. Your subject line [...]
How to critique your own charity writing
“I was working on the proof of one of my poems all the morning and took out a comma. In the afternoon I put it back again.” So said Oscar Wilde, reflecting what most charity writers know only too well: writing can be very hard work and something dashed off reads exactly like it has [...]
Eight marketing essentials for your charity
Basic things you should be doing right now Many charities shy away from the idea of marketing, thinking it is only something for big brand organisations or private sector companies with deep pockets. The fact is if you promote your organisation in any way, try to get people to do something, if you fundraise, sell [...]
How to create an audience profile
Key questions to ask to get your charity writing on target Who is the most important person in all charity communications? Perhaps you think it’s you – after all, you’re the one doing the writing and communicating? Or maybe it’s your manager, or chief executive. If you don’t do a good job, they’ll be breathing [...]
Getting people to read what you write
The brutal truth is that most people aren’t that desperate to read what you write. When your appeal letter drops through someone’s letter box, it’s easily tossed aside. On your website, you have just seven seconds to grab someone or they’ll move on. When a potential funder receives your annual review, they’ll just skim read [...]
