If you want to get the best results from your charity writing and marketing, you can learn an incredible amount by attending great courses like our Charities Marketing Summit or using excellent learning resources like the ngo.media website. But measuring and testing your work will give you an insight into your audience and what works [...] Read more »
Blog
What are your publications for?
The most important question most charities forget to ask Are you producing your charity newsletter, magazine, website and brochures because that’s what charities do? It’s surprising but true that many organisations spend huge resources and time creating media, marketing materials and publications without asking before they begin: What is this supposed to do? What do we [...] Read more »
Categories: Publications, Writing
Using the Google keywords tool
Get great insights and improve your charity’s website and writing for free Charities can use the world’s biggest search engine to give you amazing free information about your audiences, search habits, what to write and how to phrase things. The Google keywords tool is aimed at advertisers who want to find better ways to target [...] Read more »
Categories: Marketing, Media, Online, Publications, Writing
How not to be boring
Are you using the same old stories, in the same old way, with the same tired pictures and case studies? If you’re bored, you can bet your readers are too. Here are some ideas to jolt you out of the habits that could be turning your readers off. Get out of the office Get to [...] Read more »
Categories: Marketing, Publications, Writing
Avoiding communications drift
Almost every week a shiny new tool or technique emerges, usually on the internet, promising to be the next big thing in communications. Adopt this app… sign up for this service… use this new media channel… and then, finally, you’ll really connect with your supporters. The truth is that while some of these new tools [...] Read more »
Use the right language for the right audience
It is by far the simplest, and by far the most easily forgotten, rule of great charity writing. It’s not about you! That’s right. No matter how much you care about your issue, how clever you think your writing is, or how much you want others to care, your writing will not work if it [...] Read more »
Categories: Marketing, Publications, Writing
Planning your editorial
A little forward planning will lead to more consistent communications and less last minute stress If you haven’t done it already, the wind-down (or is it up?) to Christmas offers an ideal time to start planning your charity’s editorial for next year. Forward planning will prevent last minute rushes to get copy out, and should [...] Read more »
Categories: Online, Publications, Writing
Being believable
Make your copy readable and compelling, by making it as real as possible for your audience. Here are some tips on making your charity writing believable. Balance the tone Try to use language that matches the urgency or weight of the story you are telling. You might be tempted to use words like ‘emergency’, ‘desperate’, [...] Read more »
Categories: Media, Publications, Writing
