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Education
Degree in environmental studies from Griffith University, Australia.
So, what do you actually do?
I work as marketing manager, across road transport for the Energy Savings Trust (EST). Basically it’s creating marketing messages with the aim of reducing vehicle CO2 emissions and improving air quality.
What makes your job so ethical?
I wake up in the morning knowing that I’m marketing a cause that’s worthwhile. Climate change is an imminent threat, and we’re making a contribution to reducing its impact.
How did you get into the job?
I worked for Brisbane City Council in the environment department, building successful air quality and energy campaigns. I moved to London in 2003 and came across the opportunity with EST.
What does your typical day involve?
Most of my time is spent talking to people, whether it be building relationships with industry partners, briefing creative agencies, undertaking research or analysing the effectiveness of past campaigns.
What skills and experience do you need to work in this sector?
Good communication skills and the ability to think laterally as well as creatively. For me, marketing the environment comes easy thanks to having a scientific background and because it’s something that I’m really passionate about. Sometimes when I’m out and people ask what I do, I say “I’m a professional tree hugger”. It always gets a good reaction.
What kind of personality is best suited to working in a job like yours?
You need to be outgoing and like working with people. You definitely need to be able to multi-task, as well as have the ability to jump between strategic, big picture thinking and dealing with detail.
What’s the most memorable experience you’ve had in this job?
Publicly challenging one of the most senior people I work with, before I realised who he was!
What are the best things about your job?
The feeling like you’re part of something that is much bigger.
Top tips for someone wanting to get into this work?
Think creatively and use as many channels as possible, such as professional organisations, events and colleges. Although you may receive some knock backs along the way, it’s important to keep your head high and concentrate on what you want to achieve. Most importantly, market yourself.