Congratulations to MND Association, which has won our Charities Take Control vote as the charity communications campaign that made the biggest impact on YOU over the last year.
MND Association ran their poster campaign on London Underground, charting real life John Bell's battle with motor neurone disease. They also set up www.johnsjourney.org where John himself described life with the progressive, fatal disease. With a slim budget the powerful campaign succeeded in raising a record amount.
As winner of Take Control, the charity will tell delegates at Charity Communications '08 how they struck partnerships with London Underground and marketing agencies to pull off their most successful ever marketing push.
The session will offer practical learning that will help your charity to do something similar, and is your opportunity to ask questions.
Thank you to nearly 500 people who voted in this year's Take Control contest.
The nominations were...
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Leonard Cheshire Disability -Creature Discomforts
The campaign was inspired by Creature Comforts and produced by Aardman (the team behind Wallace & Gromit). Judith Barnard, director of communications at Leonard Cheshire Disability says "We want to change attitudes to disability, not in a confrontational or aggressive way, but in a humorous way".
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Royal British Legion - Poppy Man
The 2007 Poppy Appeal was launched with a series of posters depicting the Poppy Man assisting those in need. The campaign highlighted the increasing need for the Legion's services among younger veterans and current service personnel and the need to raise an unprecedented sum. A public and media buzz around the iconic figure of the Poppy Man rapidly developed which was channelled into an online campaign charting Poppy Man's journey through social media such as blogs, Facebook and Flickr.
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MND Association - John's Journey
MND Association ran their poster campaign on London Underground, charting John Bell's battle with motor neurone disease. They also set up www.johnsjourney.org where John himself described life with the progressive, fatal disease. With a slim budget the powerful campaign succeeded in raising nearly 1/4 million .
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Help for Heroes - Support for our wounded
This small charity launched in September 2007 to support injured servicemen and women. Set up by ex Green Jacket Bryn Parry, their campaign has already raised over three million pounds, received vast amounts of media coverage and secured The Sun newspaper as their media partner. "What is H4H all about? It's about the blokes. It's about Derri, a rugby player who has lost both his legs, it about Carl whose jaw is wired up so he has been drinking through a straw... They are just blokes but they are our blokes; they are our heroes. We want to help our heroes."
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Women's Aid - act until women and children are safe
The campaign used head and shoulder portraits of famous female faces, made up to show the physical effects of domestic violence. Women photographed included Fiona Bruce, Anna Friel, Jemma Kidd, Honor Blackman and Kate Thornton. The celebrity campaign generated lots of media interest; as Women's Aid put it, "What does it take to get someone talking about domestic violence? A picture of a celebrity with fake bruises may seem like a cheap trick but at least you noticed her."
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