My ethical career: Charity PR manager
31 Education Degree in French and history from Warwick University. So, what do you actually do? I manage a team of press officers at Macmillan Cancer Relief, and work closely with other teams like campaigns, parliamentary affairs and fundraising to raise the profile and reputation of Macmillan. What makes your job so ethical? Macmillan is one of the leading cancer charities and relies on public donations for its £90 million income to help people living with cancer. What kind of personality is best suited to working in a job like yours? You need to be a good communicator, outgoing, be good at writing and quite creative. What skills and experience do you need to work in this sector? I've always worked for charities and that helps, but PR skills are transferable between the voluntary, public and private sectors. Just find what suits you. I prefer the charity sector, as the people are nicer! What’s the most memorable experience you’ve had? It's always great when you secure some coverage. I was particularly proud of the coverage for the Better Deal campaign we launched last November. I also secured a weekly column for our chief executive in Third Sector magazine. What are the best things about your job? The people, the difference we can make to people living with cancer and the sense of achievement when media coverage has helped our services or fundraising. And the worst things? That some people, including journalists, still fear cancer. Their prejudices prevent the story being told. What are your career plans? To keep working in the charity sector, but hopefully move into a public affairs role. Any top tips for someone wanting to get into this work? Get experience whilst at school and university, and start work with a small charity. Large ones like Macmillan ask for a minimum of three years' experience. Try to get onto a charity graduate scheme. Don't presume the charity world is any less professional. It’s just as tough. Macmillan Cancer Relief www.macmillan.org.uk
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