YOUR ETHICAL BUSINESS covers everything from clarifying what your ethical principles are, to launching your ethical product or service. From deciding on your ethical business model and raising 'clean' finance, to responsible marketing and ethically sound business practices.
CONTENTS Introduction. Why a book about starting an ethical business? Levels of ethical consumerism. Who is this book for? The need for ethical entrepreneurs.
Why Ethical Small Business? Individuals can change the world. Are you an ethical entrepreneur? What do we mean by 'ethical' anyway? The different approaches: product, structure, supply chains way of doing business?
The Ethical Product or Service. From growing and distributing organic produce or fair trade goods, to providing affordable child care. How to make an ordinary product or service socially responsible. Developing what you offer.
The Ethical Outcome. How small ethical business can contribute to solving social problems: 'The Big Issue effect'. Everything from road-side recycling schemes or furniture resale, to gardening work with people with learning difficulties.
The Ethical Structure. Community Interest Companies, charities, co-operatives, social enterprises. Writing specific social aims and commitments into memorandums and articles.
Doing Business Ethically. From reducing your businesses impact on the environment to pursuing age- or parent-friendly employment policies. Getting Started. Writing your business plan, and getting support. Defining your goals and your ethical outlook. Planning for start, and planning for growth.
Getting Funding. Do you need start-up funding? How to access ethical funding. Can you turn dirty money clean? Other forms of support. Social marketing and Promotion. Ethical and non-sector outlets for media and advertising. Selling your business vs. selling its ethics.
Accounting and accountability. How should yours be different? The importance of auditing of your ethical results. How to measure successes/impact.
YOUR ETHICAL BUSINESS 
