For smaller organisations like The Young Women’s Trust an effective and engaging fundraising appeal becomes a vital communication costing significant resources. That’s why it’s important to get it right.
The Young Women’s Trust approached Gideon Burrows to write its Christmas appeal for 2014. On a tight budget, the charity was looking for a fundraiser that would have a strong impact and bring in funds from its dedicated givers, as well as being a good introduction to a ‘colder’ audience.
Gideon worked with the communications team at the Young Women’s Trust to develop a story idea, and to create a moving, reader-focussed campaign that became the flagship communication for the organisation that year.