Critique and rewrite of Young Enterprise magazine

ye-logoYoung Enterprise is a charity many of us will be familiar with from when we ran our own mini-businesses at school. These days, the organisation is the UK’s leading deliverer of business, enterprise and entrepreneurial programmes – from primary school through to post-university education.

Young Enterprise recently underwent a brand overhaul, including a new logo and website, as well as a redesign its flagship magazine Insight. The organisation turned to to provide a critique of the editorial in the magazine.

Gideon did what he does best. He asked some tough, sometimes uncomfortable questions about the magazine. What was it for? Who was it’s target audience? Were the stories fit for purpose? Did the magazine generate the interest, funding and other outcomes the organisation hoped for it?

Gideon also took a look at the quality of writing, challenging the organisation to more directly target the audiences it needed to speak to. He wrote a series of guidelines to help improve the quality and engagement of the writing, and to ensure Insight met the needs of the organisation and was a sound investment.

As a result, Gideon was asked to write and edit an entire issue of the magazine putting his own recommendations into practice. The magazine was published in July 2015 and was well received across the organisation.

“Gideon did a great job in helping us develop our quarterly magazine for our target audience in a relatively short timeframe,” said Julie Morrow, head of marketing and events at Young Enterprise. “His clear and detailed assessment of how we could improve the publication, and his help in copywriting and pulling the piece together, were invaluable. I’d highly recommend Gideon and we hope to work with him again in the future.”

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