Start with a daydream, finish with a plan.
What if?
What if your budget doubled?
What if you couldn’t use email?
What if the printer mucks up your newsletter?
What if your volunteer is a better writer than you?
What if you only had one key message?
What if your chief executive made communications a priority?
What if you were charged for every email you send?
What if you ran the whole organisation?
What if the price of printing and postage doubled?
What if you only had one side of A4?
What if you got the web address wrong?
What if you could start from scratch?
What if you could work with any famous person?
What if you couldn’t find a proofreader?
What if your deadline was brought forward?
What if your boss understood marketing?
What if Twitter hadn’t been thought of?
What if you get no response?
What if your sentences had to be 15 words or less?
What if you can’t find the correct spelling?
What if someone else uses your idea before you?
What if the boss doesn’t like it, but you do?
What if you started next year’s annual review… tomorrow?
What if you could change just one word in your headline?
What if you published three targeted leaflets instead of one general one?
What if you could change your job title?
What if you wrote 100 headlines and let someone else choose the best?
What if you change the picture?
What if you got everything you need?
What if you had a guest editor for your newsletter?
What if you used a paper and pen?
What if you called your equivalent in a charity you really admire?
What if you could improve one thing?
What if you could add to this list of what ifs?
(With a hat tip to Seth Godin’s ‘The Big Moo’)
