It’s all or nothing.
Half the time charity communications teams have a constant battle to justify their existence.
The other half, everyone wants a stake in their output.
So when its annual review time again, for example, fundraising want to see any copy you’re producing, different heads of service ask to run their eye over every draft, and senior managers become involved at various stages.
It can all get a bit complicated and frustrating.
Getting processes right
For every project we work on, whether it’s copy for a website, writing and designing a new publication or copyediting a huge report, we help our clients to a strict schedule which sets out specific times for feedback from your colleagues.
It simplifies the process because everyone knows at what stage in the project timetable they can offer their feedback and when all the deadlines are.
Getting your processes in order saves time, energy and most importantly, donors’ money. And that’s bound to mean the communications you produce are better at delivering your charity’s key messages, engaging donors and supporters and effecting change.
Oh, and at winning colleagues’ support.
Visit http://www.ngomedia.org.uk/uploads/pdf/goodwriting/GWFCFeb2010.pdf for tips on getting your processes right.
